Brock University’s Goodman School of Business Paves the Way with Unique Programs and Unlimited Potential

In a world of evolving industries and limitless possibilities, Brock University’s Goodman School of Business stands as a beacon of innovation. With pioneering programs and an unwavering commitment to student success, the school is redefining business education for the future.

The School offers a range of industry leading courses and programs designed to prepare students for the jobs of tomorrow. Notably, it boasts the world’s first undergraduate degree courses in Metaverse Marketing and AR Marketing, developing student skills in quickly expanding industries. Goodman has also revamped its accounting program, aligning it with emerging industry trends to better equip students for success.

“We prioritize co-op and experiential learning, while emphasizing equity, diversity, and inclusion,” says Dr. Jennifer Li, Associate Dean of Undergraduate Studies. “We continuously strive to expand our international engagement and digitize our courses to meet industry demands, resulting in our students excelling in both Canadian and international markets.”

Bachelor of Accounting (BAcc) Program: The Gateway to a Promising Accounting Career

The BAcc program at the Goodman School offers a comprehensive curriculum that equips students with cutting-edge skills, including accounting analytics and accounting technology courses where they get to use digital accounting and audit software. Students can customize their degree by choosing electives that help them reach their own career goals.

Recognizing the importance of a balanced education, the BAcc program fosters personal  growth alongside academic achievement and has been designed to give students a balanced workload where exchange opportunities and extracurricular activities can be incorporated into their Goodman experience.

BBA Co-op International Double Degree: A Global Perspective for Future Business Leaders

The Bachelor of Business Administration (BBA) Co-op International Double Degree program provides students with the opportunity to study, live, and work in both Canada and Europe. This immersive experience includes co-op work terms in both regions, allowing students to build a global network and gain insights into diverse business practices.

With five highly accredited partner institutions across Europe to choose from, students can tailor their educational journey to suit their interests and career aspirations. Importantly, tuition fees are paid locally to Brock University, ensuring accessibility to a world-class international education while earning two degrees, one from Brock and one from the partner institution, in the typical time it would take to complete one.

Prospective students can learn more at to explore the full range of undergraduate programs and access the online viewbook. For those eager to experience the campus firsthand, campus tours can be scheduled, and the school will be present at the Ontario Universities’ Fair in October or attend Brock’s Fall Preview Day November 5, 2023.Goodman School of Business Open House 2023